![]() ![]() ![]() With the rise of nationalist sentiment among young consumers stoked by major war films including “Jingang Chuan,” a Korean War-set blockbuster helmed by Guan Hu (“The Eight Hundred”) and Frant Gwo (“The Wandering Earth”) set to release Oct. But it’s too early to interpret it as anything more than what it actually is,” Lim Dae-geun, a professor of Chinese interpretation and translation at Hankuk University of Foreign Studies in Seoul, told the Korean Herald back in May, noting that “despite the ban being a top-down order, there’s always been demand for Korean content in China.” “There are signs of optimism compared with four years ago when K-pop stars were removed from advertisements. Imports of Korean films are still not possible.Īlthough some K-pop artists have signed endorsement deals with Chinese companies earlier this year in what was seen as a potential sign of a thaw, a lift of the ban in the near future remains unlikely. It came about due to Beijing’s anger at the country’s deployment of the U.S. Last year, the firm made 97% of its revenue from BTS.Ĭhina still unofficially bans the import of South Korean cultural products, an action that has lingered since 2017. 15 with an initial public offering that is expected to value the firm at $4.1 billion, making it South Korea’s largest in three years. Asked whether the ministry felt that RM’s comment was a “matter of national dignity,” he said: “We all should learn lessons from history and look forward to the future, hold dear peace and strengthen friendship.”īig Hit Entertainment will go public in Seoul on Oct. Though BTS has been Fila’s brand ambassador since 2019 and worked with Hyundai since 2018, both companies pulled mentions of the band from their official Chinese social media accounts.Įven China’s foreign ministry spokesman Zhao Lijian chimed in on the matter Monday. On Monday, a BTS collaboration special-edition purple smartphone disappeared from Samsung’s Chinese website and other Chinese online sales platforms. ![]() Major companies Samsung, Hyundai and Fila appear to already be distancing themselves from BTS in China, appearing to pull ads and products affiliated with the group in what are likely attempts to avoid boycotts from passionately nationalistic Chinese consumers. Hashtags claiming that “BTS humiliated China” were trending in China Monday, with one user writing, “If you want to make money in China you should consider the feelings of Chinese fans.” The tabloid-esque Global Times trumpeted that “the band’s totally one-sided attitude to the Korean War hurst the feelings and negates history.” Although he made no mention at all of China, Chinese internet users and state-run media were quick to slam the comment for not acknowledging the sacrifices of Chinese soldiers who fought with North Korea against the U.S. ![]()
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